The program is held in the historic city of Melaka, a destination renowned for its rich cultural heritage and global recognition as a UNESCO World Heritage Site. Officially inscribed in 2008 alongside George Town, Melaka’s historic city centre reflects over 500 years of multicultural exchange shaped by Malay, Chinese, Indian, Portuguese, Dutch, and British influences. 

As a UNESCO-listed city, Melaka is celebrated for its well-preserved architecture, historical landmarks, and living cultural traditions. Iconic sites such as A Famosa, Stadthuys, and Jonker Street showcase the city’s layered history and vibrant local life, attracting millions of visitors each year. Beyond its heritage appeal, Melaka is also a dynamic tourism hub with a thriving hospitality sector. 

The strong presence of both international and local hotels, restaurants, and tourism enterprises creates a unique environment where academic learning is closely connected to real-world industry practices. Students benefit from direct exposure to global service standards, cultural diversity, and hands-on opportunities within a globally recognized destination.